Shooting the FMF FW22 Collection

Shooting the FMF FW22 Collection

Winter is calling and we got back in the studio. The new FMF essentials collection comes in its usual style, yet more colorful than ever. Inspired by nature, we're happy to introduce an all-day line in Honey yellow, Maroon, Forest green, Off white and Dark grey colors.


Designed to keep you cozy throughout winter, our new hoodies, long sleeves and pants were worn for the fist time (ok maybe the second, I gave it a try as soon as they arrived), from our models: Emanuel, Kostas, Rafaela and Popi – joined for some shots by my sister Angeliki and me.

Alex -we never doubted- delivered some beautiful shots and Sona coordinated the day, sharing some stylish tips.

Now we are ready to show you what we’ve prepared for you, so what’s your game? Color-blocking or co-ord sets?

And one more thing, the F/W collection will not be over that soon…be prepared for some more, unexpected FMF designs soon!